Clinica

The context

Clinica is a high-end aesthetic clinic in Paris offering medical and surgical treatments. The website lacked visual harmony, usability and flow, and the homepage neither reassured visitors nor clearly explained what the clinic offers.

The goals

Redesign the homepage to improve conversions, showcase the clinic’s premium image and make information easier to reach for patients who often browse on mobile.

The challenges

• Reassure visitors with a clean, professional and consistent design.
• Structure the information better: treatments, team, patient support, results.
• Deliver intuitive navigation, especially on mobile.
• Remove friction from the contact process.

My approach

• Homepage redesign focused on reassurance: reviews, team photos, certifications.
• Clear structure organized by type of treatment.
• WordPress + Elementor so the content can evolve easily.
• Subtle animations to reinforce the high-end feel.
• Responsive, fast-loading, with SEO tags and accessibility built in.

Services delivered