Dubois & Leulier

The context

For more than 30 years, Dubois & Leulier has helped individuals and businesses in Belgium with their insurance, loan and savings needs. Their old website no longer reflected their professionalism or expertise. They needed a solid, well-structured and reassuring online presence.

The goals

Create a clear, high-performing, business-focused website that generates quote requests while strengthening the brand identity, with a tone that combines professionalism, approachability and expertise.

The challenges

• Improve usability and navigation to make services easier to access.
• Build credibility and trust through a professional image.
• Organize the information to clearly present every insurance offering.
• Make online quote requests and inquiries easier.
• Optimize the website for local search in Belgium.

My approach

• Optimized architecture to clarify the offering: auto, home, health, life, loans, savings.
• Conversion-focused UX: strategic forms and prominent calls to action.
• Serious, modern design in navy blue and gold (stability and trust).
• Fast, secure WordPress website.
• Organic SEO targeting local keywords.
• GDPR protection, cookie management and compliant legal notices.

Services delivered