Case study

Dr Jose Merrifield

A website for an ENT doctor: a professional image, clear navigation, a compliant and reassuring medical website, and online appointment booking.

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Home page of the Dr Jose Merrifield website

Industry: Healthcare – Otolaryngology (ENT)
Year: 2025
Pages: 6 pages
Location: Lieusaint, Seine-et-Marne, France

The context

Dr Jose Merrifield is a specialist in otolaryngology and head and neck surgery in Lieusaint, Seine-et-Marne. To grow his local visibility and keep his patients informed, he needed a professional, reassuring and user-friendly website that makes booking appointments easy.

The goals

Create a modern, well-structured and easy-to-use website that reflects an attentive approach to medicine, with an emphasis on clarity, accessibility and trust.

The challenges

Convey a serious medical image.
Make information easy for patients to find.
Highlight his areas of ENT expertise.
Integrate easily accessible online appointment booking.
Be fully responsive and optimized for local SEO.

My approach

Clear architecture for the medical content.
WordPress for easy updates.
Clean, professional design in blue and white.
Integration of an appointment booking module.
Local SEO for Lieusaint and Sénart (Google Business Profile and targeted pages).
Optimized performance (PageSpeed and caching).

Services delivered

UI/UX DesignWordPress DevelopmentContent Writing & StructureLocal SEOPerformance & GDPR Optimization

The results

75% increase in local visits from Google.

60% increase in online appointment bookings.

Load time under 1.2 seconds.

Navigation optimized for mobile (64% of traffic).

“Excellent work. The website is reliable, professional and very easy to update. A real help in improving my local presence and keeping my patients informed.”

Dr Jose Merrifield · ENT physician